Google Adwords: using the Internet to slaughter the antigun movement

Bill Levinson · July 16, 2002, 03:57 PM

Someone would have to pay for this... maybe our side can put together an entity that would take donations.
http://adwords.google.com/select/main?cmd=Login

Basically, Google will place ads on its search page. Your ads appear on the basis of the keywords that are being searched for. You pay for every click-through.

Traffic Estimator *
Keyword Clicks / Day Average Cost-Per-Click (USD) Cost / Day (USD) Average
Position [?]

americans for gun safety < 0.1 $0.09 $0.00 1.0
gun control 14.0 $0.11 $1.53 1.3
handgun control incorporated < 0.1 $0.17 $0.01 1.0
million mom march < 0.1 $0.05 $0.01 1.0
violence policy center < 0.1 $0.05 $0.00 1.0
Overall 14.0 $0.11 $1.53 1.3

Example: the traffic estimator estimates that "million mom march" will generate 0.1 click-through per day, for which you would be charged 0.05. The daily cost would be 0.01 for this. The ad position would be at the top, especially since no one else is using click-throughs for "million mom march."

Click-throughs for "gun control" cost 0.11, and it's estimated that you'd get 14 visits per day.

I think everyone can guess the nature of the pages to which the visitor would be taken. Google policy is that your page MUST relate to the keywords, and believe me, any page I put together for this purpose would relate very closely!

Blackhawk · July 16, 2002, 04:24 PM

Click-throughs are great. You don't pay unless somebody clicks your ad.

WyldOne · July 17, 2002, 09:46 AM

Wasn't there a whole thing recently about Google not accepting ads from gun companies? Or...something like that? (Help!)

So...would they accept our ads? Or am I completely missing your goal here?

Don Gwinn · July 17, 2002, 12:19 PM

I'm a little lost. What is a click-through? Is that when someone clicks on the MMM ad/link and goes to their site, or just when someone sees it and goes on to their search terms?

So, are we trying to inflate the number of click-throughs artificially enough to break them by making them pay for it? Wouldn't that take millions of click-throughs at the rates above?

Wyldone, Google will not accept ads from anyone who sells "weapons." You can sell holsters, but not guns or knives. They haven't said how they'll deal with people who sell, for instance, kitchen knives.

WyldOne · July 17, 2002, 12:59 PM

Quote:

Google will not accept ads from anyone who sells "weapons." You can sell holsters, but not guns or knives.

Ahhhh I see now. Okay, thanks for the clarification.

sven · July 17, 2002, 07:13 PM

Google lets you 'cap' the amount you spend per time period, giving you the ability to prevent serious damage to your pocketbook if things get hot.

Bill Levinson · July 18, 2002, 11:03 AM

No, I'm not suggesting that we advertise firearms, or try to inflate the Million Moms' clickthroughs to run up their expenses. (The latter is, to use the Klingon expression, "without honor.")

I was thinking of listing an ad by the keywords, "Million Mom March," "Brady Center," "Violence Policy Center," and so on. Clicking on the ad would take the person to a Web site that had all the "dirt" on these organizations. I don't think this would violate Google policy, because the advertised page would indeed be relevant to the keywords.

Tim Currie · July 18, 2002, 01:32 PM

ahhh...... interesting.

C.R.Sam · July 18, 2002, 02:03 PM

YES

Sam

Fred Hansen · July 18, 2002, 08:01 PM

Calamity Jane · July 18, 2002, 08:06 PM

Bill, I like how your mind works!

July 16, 2002, 03:57 PM	#1
Bill Levinson Senior Member Join Date: July 10, 2002 Location: Wilkes-Barre PA Posts: 149	Google Adwords: using the Internet to slaughter the antigun movement Someone would have to pay for this... maybe our side can put together an entity that would take donations. http://adwords.google.com/select/main?cmd=Login Basically, Google will place ads on its search page. Your ads appear on the basis of the keywords that are being searched for. You pay for every click-through. Traffic Estimator * Keyword Clicks / Day Average Cost-Per-Click (USD) Cost / Day (USD) Average Position [?] americans for gun safety < 0.1 $0.09 $0.00 1.0 gun control 14.0 $0.11 $1.53 1.3 handgun control incorporated < 0.1 $0.17 $0.01 1.0 million mom march < 0.1 $0.05 $0.01 1.0 violence policy center < 0.1 $0.05 $0.00 1.0 Overall 14.0 $0.11 $1.53 1.3 Example: the traffic estimator estimates that "million mom march" will generate 0.1 click-through per day, for which you would be charged 0.05. The daily cost would be 0.01 for this. The ad position would be at the top, especially since no one else is using click-throughs for "million mom march." Click-throughs for "gun control" cost 0.11, and it's estimated that you'd get 14 visits per day. I think everyone can guess the nature of the pages to which the visitor would be taken. Google policy is that your page MUST relate to the keywords, and believe me, any page I put together for this purpose would relate very closely! __________________ --Bill Levinson Our strong arms be our conscience, swords our law. March on; join bravely, let us to it pell-mell If not to heaven, then hand in hand to hell. -King Richard III, Act V, Scene 3 http://www.stentorian.com/2ndamend/

July 17, 2002, 09:46 AM	#3
WyldOne Senior Member Join Date: November 16, 2001 Location: East Boston, MA Posts: 1,184	Wasn't there a whole thing recently about Google not accepting ads from gun companies? Or...something like that? (Help!) So...would they accept our ads? Or am I completely missing your goal here? __________________ Well behaved women rarely make history WyldOne's Fun & Political BB WyldOne's homepage

July 17, 2002, 12:19 PM	#4
Don Gwinn Staff Emeritus Join Date: March 9, 2000 Location: Virden, IL Posts: 5,917	I'm a little lost. What is a click-through? Is that when someone clicks on the MMM ad/link and goes to their site, or just when someone sees it and goes on to their search terms? So, are we trying to inflate the number of click-throughs artificially enough to break them by making them pay for it? Wouldn't that take millions of click-throughs at the rates above? Wyldone, Google will not accept ads from anyone who sells "weapons." You can sell holsters, but not guns or knives. They haven't said how they'll deal with people who sell, for instance, kitchen knives. __________________ ---------------------------------------------------------------------------------------------------------- Don Gwinn: Chicago Gun Rights Examiner

July 18, 2002, 11:03 AM	#7
Bill Levinson Senior Member Join Date: July 10, 2002 Location: Wilkes-Barre PA Posts: 149	No, I'm not suggesting that we advertise firearms, or try to inflate the Million Moms' clickthroughs to run up their expenses. (The latter is, to use the Klingon expression, "without honor.") I was thinking of listing an ad by the keywords, "Million Mom March," "Brady Center," "Violence Policy Center," and so on. Clicking on the ad would take the person to a Web site that had all the "dirt" on these organizations. I don't think this would violate Google policy, because the advertised page would indeed be relevant to the keywords. __________________ --Bill Levinson Our strong arms be our conscience, swords our law. March on; join bravely, let us to it pell-mell If not to heaven, then hand in hand to hell. -King Richard III, Act V, Scene 3 http://www.stentorian.com/2ndamend/

July 18, 2002, 08:01 PM	#10
Fred Hansen Senior Member Join Date: May 30, 2001 Location: The middle of WWIII Posts: 3,335	__________________ "This started out as a documentary on gun violence in America, but the largest mass murder in our history was just committed -- without the use of a single gun! Not a single bullet fired! No bomb was set off, no missile was fired, no weapon (i.e., a device that was solely and specifically manufactured to kill humans) was used. A boxcutter! -- I can't stop thinking about this. A thousand gun control laws would not have prevented this massacre. What am I doing?" Michael Moore

July 16, 2002, 04:24 PM	#2
Blackhawk Senior Member Join Date: November 4, 2001 Posts: 5,040	Click-throughs are great. You don't pay unless somebody clicks your ad.

July 17, 2002, 07:13 PM	#6
sven Senior Member Join Date: January 4, 2002 Location: Palo Alto, California Posts: 532	Google lets you 'cap' the amount you spend per time period, giving you the ability to prevent serious damage to your pocketbook if things get hot.

July 18, 2002, 01:32 PM	#8
Tim Currie Senior Member Join Date: December 5, 2001 Location: Chico and Lake Tahoe, CA Posts: 267	ahhh...... interesting.

July 18, 2002, 02:03 PM	#9
C.R.Sam Senior Member Join Date: October 29, 1999 Location: Dewey, AZ Posts: 12,858	YES Sam

July 18, 2002, 08:06 PM	#11
Calamity Jane Senior Member Join Date: March 13, 2001 Location: East Tennessee Posts: 899	Bill, I like how your mind works! __________________ CJ “The world is a fine place and worth fighting for.” ~ Ernest Hemingway