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. . . and second prize - a full body massage with Prepareation H - goes to the grumpy stout guy, for his astute marketing insight! (sorry, couldn't resist the gybe-)
As a practitioner - I have a BS in Marketing (but I repeat myself) - I can only say that if the hype didn't work, they wouldn't do it (& that tells you something about the median level of knowledge/sophistication in the market place). But take heart, you're an experienced/expert (mature) consumer in this segment, you know the 'Difference', and you should find the fluff annoying.
BTW, I agree with you about sports cars, from a pure view they should be the equivalent of a 4 wheeled motorcycle, e.g. Lotus Super 7, but as with guns, practical concerns limit my collection, so some compromise is necessary in the area of creature comfort in principle use. (Would you commute an hour each way in HEAVY suburban rush hour traffic on a sportsbike with clip-ons?)
Oh, well, only 74 days until Spring M2
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